Good customer service is very important.
"How much will a software update cost?" - "Updates are free.*"
"I need it fast." - "I should be able to ship it today by FedEx overnight."
"I think I found a bug in your program." - "I'll take a look as soon as I can."
"I need a new feature added" - "That sounds like a good idea. I'll put it in if I possibly can."
"I can't get the #&@ program to work." - "Let's go through it step-by-step."
*Some software updates may require upgraded hardware and/or software.
 

Software should be designed to be accurate, elegant and easy to use.
I have tried to really listen to my users and to give them what they need to do their jobs easily and effectively. Happily, I have had the good fortune to work with some of the brightest and most competent people in the fields of Radiology, Cardiovascular Medicine and Surgery. The result of this synergy has been cardiovascular image analysis software that I believe is as good or better than any in the world.
 

Software should not be overly expensive, so that it is accessible to everyone.
I have often been distressed by the high prices charged by some medical software providers. I believe that SDS software provides both high quality and exceptional value.